How to Leverage Pinterest in your Biz with Lexie Dobas
"Pinterest is a marathon, not a sprint."
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Solo entrepreneurs spinning their wheels playing the social media game, LISTEN UP. I welcome Lexie Dobas to the show to share with us how to implement a successful Pinterest strategy and turn views into paying customers. Pinterest is a gold mine for service providers, and Lexie shares how to create a strategy that will work for almost anyone!
Lexie is a Pinterest Manager passionate about helping creative female entrepreneurs, particularly photographers elevate their businesses through strategic Pinterest marketing. She supports women who are ready to outsource the Pinterest marketing part of their business and free up time for what they do best. As a human design projector, Lexie thrives on guiding others, providing customized strategies that amplify visibility and drive meaningful engagement on Pinterest. Her approach combines storytelling, keyword optimization, and data-driven tactics to create a Pinterest presence that not only attracts traffic but also turns views into clients. Listen to get all her Pinterst secrets!
Pinterest as a Tool for Your Small Business
The funny thing about Pinterest is, while most people think of it as a social media platform, it is actually a search engine, just like Google! Pinterest offers business owners a unique edge to get in front of their target audience over and over again. Another great perk, pins don’t live and die in the same day, I have pins from a month ago (Pinterest newbie here!) that are STILL getting views! Using Pinterest to get the work out about your business is a total game changer.
Strategies for an Effective Pinterest Management
Having a clear roadmap is a must for any new journey (literally and figuratively!) Lexie shares her take on main topics for your Pinterest, how to effectively get all your pins created and scheduled, and how to use keywords to guarantee your pins are landing in front of your ideal client.
Keyword Optimization for Entrepreneurs
Don’t sleep on key word analysis! Once you nail down your keywords for Pinterest, you can start sprinkling them in you website copy, social media posts, and any other places pertaining to your business. Lexie shares where to put your keywords to land in your ideal customers feed AND how many you should have!
Content Creation for Service Based Businesses
SPOILER ALERT: You don’t have to have a podcast, blog, or even a YouTube channel to start marketing your business on Pinterest! Lexie shares how we, as service based business owners, can grow our following and start posting on Pinterest.
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Hey, I'm Lexi!
Small town mom, wife, and biz enthusiast! When I’m not nerding out over small business financials or recording my podcast, you can find me in the passenger seat of our Jeep or talking entrepreneurship over a cup of coffee.
My mission? To help service based business owners grow + scale with strategic planning and financial data so they can do what they love every dang day!
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